Who are we?

It all started in 2021, a time when the world paused, and "work from home" became the new norm. We are Khushboo, Kavya, Mehul, and Tushar, four siblings from Jaipur, from a family with 35 years in the clothing business. During lockdown we saw an opportunity to address the need for comfortable yet stylish clothing that seamlessly transitions from home to office to relaxation. This vision led to the birth of Jisora. 

Jisora is not just a clothing brand; it is much more than that. We are a team of dedicated entrepreneurs, dreamers, and bookworms, driven by the desire to empower women through comfortable fashion. Our name, derived from our ancestral language, means "satisfaction of the soul," which we strive to achieve with every piece we create. Rooted in our heritage, we are committed to creating a fashion experience that feels like home and speaks to the heart of every individual.

What We Do

At Jisora, We help you enjoy the best of both worlds and feel like you're both Anarkali from Mughal-e-Azaam and Rachel from Friends. We achieve this by designing vibrant prints and crafting beautiful loungewear, co-ord sets, and everyday wear using high-quality, breathable fabrics. Our collection spans from light and breezy co-ord sets and elegant kaftan dresses to luxurious night suits, ensuring there's something to match your unique personality and needs. Committed to inclusivity, we provide sizes ranging from XS to 6XL, and our timeless prints draw inspiration from the rich cultural crafts of India.

Why We Do It?

At Jisora, we understand the struggle of choosing between style and comfort. We've seen our mother, sisters, and friends deal with restrictive clothing that left them feeling anything but confident. This is why we started Jisora—to revolutionize the way women dress. Our goal is simple: to create pieces that blend effortless style with unmatched comfort.

We believe that fashion should never be a compromise. Our collections are designed to help you look and feel your best, whether you're laughing with friends, relaxing at home, or welcoming guests. With Jisora, you can enjoy every moment, feeling empowered and inspired

Meet Our Team